As it turned out, BoomTown did not succumb to hipster poisoning on my sojourn this past weekend to Austin, Texas and the famous South by Southwest festival.
The annual gathering, which has interactive, music and film elements, started last week and is still going strong–fueled, as far as I can tell, by beer, blogging, empanadas and excessive start-up hype.
Actually, it was a good time had by me, despite assertions from some longtime attendees that SXSW had somehow jumped the shark.
I personally saw no shark-jumping, but there certainly were a lot of free t-shirts and fake tattoos.
Here is a video of a variety of scenes from the weekend, from all over SXSW, from our very own All Things Digital party (I now can retire, since I had a drink named after me) to encountering a giant cheddar cheese sculpture of cats.
Yes, it was that kind of SXSW.
Enjoy: